As an SEO specialist, you will be responsible for maximizing the visibility of your website on search engines. Search engine optimization is a marketing technique that uses paid and unpaid content to increase website traffic. There are a variety of tools and techniques available for small businesses and individuals. Whether you are a business owner or an individual, it is vital to hire a specialist to help you promote your content effectively.
Job duties
As a specialist in search engine optimization, you’ll perform a variety of different tasks. Among other things, you’ll need to understand web analytics and marketing research. You will also need to be familiar with social media and viral marketing. Your job is to use the most effective strategies to generate website traffic.
In addition to a wide range of standard Spécialiste SEO SEO duties, you’ll be responsible for performing technical audits to determine whether a website’s links are working properly and whether it’s making a site vulnerable to web crawler issues. You’ll also need to be on top of the latest news in the industry, and be able to present your strategy to internal and external stakeholders. Specialists don’t generally create content, but they do need to know about internal linking, schema markup, and XML sitemaps, among other skills.
Education
Before you can begin your search engine optimization (SEO) career, you need to obtain the appropriate education. As a marketer, you should have at least a bachelor’s degree. The choice is yours; there are many available degree programs. Some are oriented towards other careers, such as communication studies, while others are more closely aligned with the specific nature of SEO.
Several accredited organizations offer online education programs for SEO specialists. However, the most credible credentials come from well-known colleges and universities. Online educational programs provide hands-on experience as well as globally recognized certifications.
Salary
Specialist SEO salaries vary from city to city. For example, in the United States, SEO specialists can earn anywhere from $75,000 to $95,000. In New York City, the average salary is $78,043 per year, or $38 per hour. This is $10,040 higher than the national average, and comes with a $2,333 bonus. In New York, entry level specialists make $56,688 while senior specialists earn $95,830. This is an increase of 11 percent over the last five years.
The salary of an SEO Specialist varies depending on the location and experience. Entry-level positions pay $45,586 per year. More experienced professionals can earn up to $82,500 per year.
Career path
If you are interested in becoming an SEO specialist, the first step is to learn about SEO basics and best practices. As with any other career, it may take some time to become proficient. However, you can practice your skills by working from home and gaining experience. Once you have mastered SEO basics, you can apply for jobs.
Those who want to become specialist SEOs need to have at least a bachelor’s degree. The degree you choose should be closely related to the field. For instance, a degree in communication education would be a good choice. However, there are also other degree programs that align with this career path.